As I’m sure you all know, J.K Rowling recently announced the soon-to-be-launched Pottermore, an interactive reading experience which allows fans to participate in the collaborative expansion and exploration of the series’ storyworld online. As Rowling herself puts it, she is now in a position to offer fans something unique; however, with no more than a short video pitch to judge by it is hard to say whether Pottemore will live up to its encouraging vision of collaborative creativity. At face value Pottermore promises fans the chance to engage with the story in a more meaningful way through creative exploration of new (hitherto withheld) narrative information. Whilst the creative and collaborative potential of the project is undeniable, its structure implies control. Rowling’s pitch has undoubtedly whet the appetites of Potter fans around the world, yet she never clearly explicates the role fans will play, other than as consumers, in this new venture. As an exercise in channeling user engagement in an interactive structure, the Pottermore pitch is simply brilliant. The role fans will play in this process is still unclear. Whoever is driving the content, Pottermore will undoubtedly offer fans exciting new insights into the Potterverse and its associated storyworld. I’m keeping an eye on this one.
Jul 25, 2011